Chico's: Look Out Below!

Chico's: Look Out Below!
By Alyce Lomax April 20, 2009
There is bad news for Chico’s stores. It has seen steadily decline in its stocks. Analysts say that they see no sign of improvement anytime soon. The last time that the retailer had an increase in sales was in 2006. This is tragic seeing as how they had seen steadily increase in profits before 2006 on an annual basis. The store has also been struggling to reconnect with its targeted customer for a while now with no success. But the competition, which there is plenty of, has done a great job of taking customers from Chico’s. Although the store has no debt they are not making any profits, and the bottom line is to make profit. This is probably why so many investors invested the money that they did into the retailer. But the fact that the store doesn’t have any debt is not the only factor to consider when investing money into businesses.