Bendel's Focuses on New Strategy
by Sharon Edelson
Posted Thursday April 30, 2009
Last Edited Friday May 01, 2009
From WWD Issue 05/01/2009
Henri Bendel is trying to get out of the apparel business. The store wants to focus more so on it’s three key components; accessories, beauty, and gifts. These areas are the most profitable for the retailer. It makes sense for Henri Bendel to focus in on what it is good at in the midst of this unpredictable economy. Seeing as how profits are more important now than ever. One of the strategies that Bendel plans to implement is to down size the flagship store, with the other four mall locations to follow later on in this year. Six more stores will open up this year and carry the main three profit makers as well as Henri Bendel name brand products. CEO of Henri Bendel, Ed Bucciarelli, states that by refocusing on the big three the brand can become national and international and hopefully gross $1 billion.
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