VF completes acquisition of Mo Industries, Owner of Splendid and Ella Moss contemporary Sportswear Brands 3/18/09
VF Corporation acquired Mo Industries, to be exact, the remaining two-thirds of their capital stock. It was acquired in a effort to grow VF's Contemporary Brands Coalition, which currently includes 7 for All Man Kind, Lucy Brands, and now John Varvatos. I think that it is a step in the right direction for VF. Now that they realize that there is a substantial amount of money to be made in contemporary markets. Especially since American apparel is becoming more relaxed and casual and the younger population is a stronger buying force in apparel than ever before. It's only right to cater to their needs. The outcome is very profitable for VF. It cost Vanity Fair $161 million to attain the rest of Mo Industries, but in the end I think it was well worth it.
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