Forever 21
Forever 21 is a young women’s clothing company that was started in 1984 by Don W. Chang, who is currently the president and CEO. Most consumers are of college age or in high school. Mainly these individuals are very fashion forward and trendy as well as on a budget. Clothing is mass produced, therefore prices are very low. The company is based out of Los Angeles, California, privately held, corporate hierarchy, and employs 6,000 people in the United States.
It’s SIC code is 5621 - Women's Clothing Stores. Current competitors are Charlotte Russe Holding Inc., The Wet Seal Inc., and bebe stores Inc.
On December 31, 2004 at the end of their fiscal year their approximate sales were $640,000,000. Forever 21 is also the parent company for Heritage 1981 and Twelvebytwelve.
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